{"id":22,"date":"2026-09-16T11:57:49","date_gmt":"2026-09-16T08:57:49","guid":{"rendered":"https:\/\/samoeto.uni.xyz\/about\/"},"modified":"2026-09-16T12:09:03","modified_gmt":"2026-09-16T09:09:03","slug":"about","status":"publish","type":"page","link":"https:\/\/samoeto.uni.xyz\/en\/about\/","title":{"rendered":"About the studio"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"22\" class=\"elementor elementor-22\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27aac5c e-con-boxed se-pagehead e-flex e-con e-parent\" data-id=\"27aac5c\" data-element_type=\"container\" data-e-type=\"container\" id=\"s-about\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78bf0cf se-h1 elementor-widget elementor-widget-heading\" data-id=\"78bf0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About the studio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000978a se-lead elementor-widget elementor-widget-text-editor\" data-id=\"000978a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Samoeto is a small studio of engineers and designers. We build configurators for things that live in people's homes: furniture, lighting and decor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d0c9ec e-con-boxed se-block se-block--white e-flex e-con e-parent\" data-id=\"7d0c9ec\" data-element_type=\"container\" data-e-type=\"container\" id=\"s-about-name\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-425b7ed se-h2 elementor-widget elementor-widget-heading\" data-id=\"425b7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where the name comes from<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058f79f se-text se-lead-text elementor-widget elementor-widget-text-editor\" data-id=\"058f79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cSamo eto\u201d means \u201cthe thing itself\u201d: the exact piece someone pictures when they look for furniture or a lamp. Our job is to let them assemble it and let the maker produce it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814b815 e-con-boxed se-block e-flex e-con e-parent\" data-id=\"814b815\" data-element_type=\"container\" data-e-type=\"container\" id=\"s-about-pr\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7b6fc se-h2 elementor-widget elementor-widget-heading\" data-id=\"ad7b6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we believe<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dea0d7 e-con-full se-cols e-flex e-con e-child\" data-id=\"7dea0d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c4b934 e-con-full se-col e-flex e-con e-child\" data-id=\"4c4b934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca90df se-h3 elementor-widget elementor-widget-heading\" data-id=\"6ca90df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Production before spectacle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d356f61 se-text elementor-widget elementor-widget-text-editor\" data-id=\"d356f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A beautiful configurator is useless if the order can't be made. Rules first, visuals second.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23a75ca e-con-full se-col e-flex e-con e-child\" data-id=\"23a75ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cff0f2 se-h3 elementor-widget elementor-widget-heading\" data-id=\"7cff0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fewer options, the right ones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab38c5b se-text elementor-widget elementor-widget-text-editor\" data-id=\"ab38c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Buyers don't need forty sliders. We keep the ones that affect the decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-315799a e-con-full se-col e-flex e-con e-child\" data-id=\"315799a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430bc5c se-h3 elementor-widget elementor-widget-heading\" data-id=\"430bc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The price is visible straight away<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b80351 se-text elementor-widget elementor-widget-text-editor\" data-id=\"5b80351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When the price moves with the dimensions, buyers trust it and decide faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8744ca3 e-con-boxed se-cta e-flex e-con e-parent\" data-id=\"8744ca3\" data-element_type=\"container\" data-e-type=\"container\" id=\"s-about-cta\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1a62fd e-con-full se-stack e-flex e-con e-child\" data-id=\"d1a62fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed60afc se-h2 elementor-widget elementor-widget-heading\" data-id=\"ed60afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tell us what you make<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db86a28 se-intro elementor-widget elementor-widget-text-editor\" data-id=\"db86a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We'll show you what a configurator for your product could look like and estimate the timeline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7a803 se-btnw se-btnw--light elementor-widget elementor-widget-button\" data-id=\"de7a803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/samoeto.uni.xyz\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuss a project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":1,"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/pages\/22\/revisions\/41"}],"wp:attachment":[{"href":"https:\/\/samoeto.uni.xyz\/en\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}