About the studio
Samoeto is a small studio of engineers and designers. We build configurators for things that live in people's homes: furniture, lighting and decor.
Where the name comes from
“Samo eto” means “the thing itself”: the exact piece someone pictures when they look for furniture or a lamp. Our job is to let them assemble it and let the maker produce it.
What we believe
Production before spectacle
A beautiful configurator is useless if the order can't be made. Rules first, visuals second.
Fewer options, the right ones
Buyers don't need forty sliders. We keep the ones that affect the decision.
The price is visible straight away
When the price moves with the dimensions, buyers trust it and decide faster.
Tell us what you make
We'll show you what a configurator for your product could look like and estimate the timeline.